Effective Retail Signage Essay Example for Free

Effective Retail Signage Essay Effective Retail Signage In this day and age of modern computers, ink jet printers and desktop publishing programs, I am still amazed to see store owners that put little effort in to producing quality signage for their stores. Signage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing, and product information may all be conveyed through signage. Are you getting these messages across effectively? As a customer walks by your store, you have about 3 seconds to let them know what they will find inside. What message are you sending? Place it where it will catch your customers attention, but will not block essential elements of your store. Think about how customers approach your store. If customers walk by your store, but your store name is only placed high up on your store front, facing the street, how will they see it? You also need to repeat the name on the door or window, and perhaps hanging from an awning or on a sandwich board on the sidewalk. Make sure signs dont block traffic flow, displays, or the view of the interior of your store. Window signage may not be visible to customers for other reasons that you do not realize. Is there a parking meter blocking the view of your window? What about a loading zone where delivery trucks park for a large part of the day, obscuring part of your store from view? Check for reflections on the window that make your interior signage invisible during the day. Youll need to check this at various times of the day to find out what happens to the light and reflections depending on the position of the sun. You can improve the visibility of your signage by improving the display lighting inside, and by using light colors in your windows. Light colored signage will stand out, while dark colors will recede and virtually disappear behind reflections on the glass. After placing your signs, double check how they look from a customers point of view. Step back and approach the store as a visitor. Walk from front to back and look at all your signage critically and reposition as necessary. The simpler you keep your signage the better. Reduce visual clutter, and focus on getting your most important message across to your customer. You will attract more walk-by traffic, and avoid confusing your customer. Your sales should increase as a result.

Discuss the pessimism that Golding and Garland present in the novels :: English Literature

Discuss the pessimism that Golding and Garland present in the novels Lord of the Flies and The Beach. Show how both writers have a pessimistic attitude to human nature. Discuss the pessimism that Golding and Garland present in the novels Lord of the Flies and The Beach. Show how both writers have a pessimistic attitude to human nature. Lord of the Flies was written in 1954, a time when commercialisation was not an issue and media hype only had subtle effects on society. The Beach was written in 1996, American globalisation had begun and the media played a massive part in society. The different times affect the novels in different ways. For example the technological jargon language used in The Beach is very different to the Standard English used in Lord of the Flies. Both novels are similar in some ways yet different in others, although either way they always have hints of pessimism. One of the ways the novels are different is genre. The Beach at first seems to be travel writing, so the reader expects to learn about the journey and culture of the back-packing land of Bangkok, yet the main character Richard travels to an isolated island, where there is a lot of different cultures and races and no one shares the same value systems, traditions, customs or beliefs so the genre seems shift slightly. With Lord of the Flies it’s apparent at first that Golding may have been influenced by the novels Robert Louis Stevenson’s Treasure Island, Daniel Defoe’s Robinson Crusoe and R. M. Ballantyne’s Coral Island. All are castaway’s novels. There is a reference to Coral Island the officer who finds the boys nods â€Å"Jolly good show. Like the Coral Island.† Golding wrote Lord of the Flies in 1954 after the war as a realist answer to The Coral Island. In the 20th century book we find the same two characters, Jack and Ralph both stranded on an uninhabited island without adult supervision. Their reaction to freedom and the unknown is absolutely different from Ballantyne's two young adventurers. Instead of bringing civilization, they create chaos, terror and death. The different reaction Golding’s characters illustrate a novel for the more mature reader as an adventure novel, which confounds the reader’s first expectations. The most obvious resemblance between the novels is the setting and isolation. Although at first glance the islands seem idyllic, both writers plant seeds of evil, within the description of the paradise so cracks can be seen. In Lord of the Flies personification is used to describe the ideal setting â€Å"palm fronds would whisper,† this creates a sense of calm. Again the image of beauty is shown through the use of a metaphor to

Race in America since the 1960s Essay

America has come a long way since the dark days when slavery marred the continent. The journey to equality was not always a smooth one, and only in the last half-century have African-Americans been granted their complete rights and freedoms. Now that they have these equal rights, they are taking their place to take advantage of their equal opportunities, but there still seems to be a glass ceiling preventing their further progress. White Americans still cite racial progress in many areas, while the reality remains that much of this progress is illusion. With the election of Barack Obama as the President of the United States, it seems safe to say that racial relations in the country have certainly improved in the past fifty years. In the 1950s, many African-Americans could not even vote in many parts of the country, with racist leaders and citizens doing everything in their power to deny this most basic of rights. Once desegregation took effect and was enforced by the federal government, it seemed that African-Americans had finally achieved equality. However, this was largely a myth based on the horrible conditions they once faced, and the current conditions still often view them as a marginalized race. Couple this with the massive influx of Latin Americans into the U. S. , and race relations are just as explosive as they were in the 1960s. One program designed to aid racial equality is affirmative action, which has been both a blessing and a curse for minorities. Originally conceived as a means to redress discrimination, affirmative action has created racial preferences that have instead promoted discrimination. And rather than fostering harmony and integration, these preferences have divided many businesses and college campuses across the country. In no other area of public life is there a greater disparity between the rhetoric of preferences and the reality than with affirmative action. Many have cited lesser qualified applicants hired or accepted to colleges based on race, not qualifications or need. If preferences were truly meant to remedy disadvantage, they would be given on the basis of disadvantage, not on the basis of race, so that a poor, qualified white student would stand a better chance of being admitted than the under-qualified son of a black doctor. This illustrates a problem with the idealism of affirmative action and how remedying some racial issues have merely created unfairness in other areas. Instead of a remedy for disadvantage, many supporters now claim that preferences promote â€Å"diversity. † This same push for â€Å"diversity† also has led colleges like Stanford University to create racially segregated dormitories, racially segregated freshman orientation programs, racially segregated graduation ceremonies and curricular requirements in race theory and gender studies (Sacks & Thiel, 1996). But if â€Å"diversity† was really the goal, then preferences would be given on the basis of unusual characteristics, not on the basis of race. The underlying assumption—that only minorities can add certain ideas or perspectives—is offensive not merely because it is untrue but also because it implies that all minorities think a certain way. While affirmative action is a noble effort, it is perhaps antiquated. Today, while African-Americans enjoy greater freedom and equality, Latinos have come to represent the current racial crisis. Many conservative Americans demand that they learn English, adopt American culture, and assimilate or leave. Additionally, Middle Eastern Americans are finding life equally difficult and face often violent retributions for crimes that they did not commit. This xenophobic behavior may be largely from the scares encouraged by global terrorism, but may also be representative of the fact that not much has really changed except the language used to discuss race. The only way to truly understand the state of race in America and make a balanced assessment is to measure the equality of each race. The sad state is that many of the minorities in America are still marginalized, make less money, and have far less influence politically than the dominant white culture. Progressive and liberal legislation may continue to chip away at long held racial prejudices, but Americans cannot achieve complete equality unless it is an endeavor equally valued by all. Unfortunately, as history has shown, those in power will be reticent to relinquish that power, and those in power in America are still largely male, largely white, and largely though subtly fearful of difference. With a president with parent that are black and white, much of the racial future of America rests with a man that represents better than anyone the progress made in the past fifty years, as well as the distance left to travel until true racial harmony is achieved.

Birth Control Essay - 1998 Words

There are many different options of birth control to choose from, some can be safe and cost-effective or they can be the complete opposite. Birth control is either used right before sexual intercourses or hours prior, but is never used after sexual intercourse. When choosing birth control, it is important to know what is being put into the body, what age is too young and who actually pays for birth control. Contraception consists of multiple methods that help prevent from transferring sexually transmitted diseases and causing pregnancy after sexual intercourse. Contraception may be considered as easy to use, some may feel that it ruins the moment. Not wanting to use contraception can be a huge mistake, this can cause pregnancy or long-term†¦show more content†¦Data were collected by anonymous self-administered questionnaires. The response rate was 63%. At the first sexual intercourse, 51% of the adolescents used condoms and 7% birth control pills. At the most recent intercou rse, 31% used condoms and 38% the pill.(Lewin B. Sundet) A spokesman for the Health Insurance Association of America in Washington D.C. by the name of Richard Coorsh stated that he believes there is a clear distinction between condoms, which determines how protected a person is from pregnancy, and contraception, which he calls lifestyle drugs. The only statements in relation to which there are significant differences are those which express that condom interfere with sexual enjoyment. Thus, compared with non-intenders, the intenders found it less likely that using a condom breaks the process of sexual excitement, and reduces their sexual enjoyment or physical sensation.(Lewin B. Sundet) The implication is that adolescents who use protective measures are practicing birth control rather than taking sufficient measures against the transmission of STDs or HIV. (Lewin B. Sundet) Birth control is used to prevent pregnancies within hours or days after having unprotected sex. After having s exual intercourse, seventy-two hours are given to take the contraceptive pill. Some studies show emergency contraceptions to be unharmful, meanwhile, there is a lack of knowledge about it.Show MoreRelatedBirth Control Essay1027 Words   |  5 PagesMcadam English 3 April 16, 2013 Birth Control, Why be Frowned Upon? Birth control is a way to prevent your daughter from having a kid as a kid, not a statement telling her that it is okay to freely have sex. If you know and understand that your daughter is having sex, wouldn’t you want the peace of mind that she is being safe, and protected? There are several ways to take birth control, and the doctor will choose the best method for the patient. Birth control has a 99% protection rate whenRead More Birth Control Essay1564 Words   |  7 Pageshow to gain control over reproduction, in essence, how to prevent unwanted pregnancies. This is a challenge, even today, in an age of technological advancements, mass communication and education. However, through the years, the spread of information and awareness surrounding birth control has resulted in its increased availability and an improvement in the lives of both men and women. People are very clever and ingenious and have, throughout history, devised a variety of birth control methods. TheRead MoreBirth Control Essay931 Words   |  4 PagesBirth Control Birth Control is defined as various ways used to prevent pregnancy from occurring. Birth Control has been a concern for humans for thousands of years. The first contraception devices were mechanical barriers in the vagina that prevented the male sperm from fertilizing the female egg. Other methods of birth control that were used in the vagina were sea sponges, mixtures of crocodile dung and honey, quinine, rock salt and alum. Birth Control was of interest for a long time, butRead MoreEssay On Birth Control1108 Words   |  5 PagesBirth control is a form of contraception that helps control fertility and allows women to decide whether they would like to have a baby or not. The product was first introduced by Margaret Sanger in 1914 she coined the term â€Å"birth control† and opened a clinic in Brownsville, Brooklynn, making it what we now know today as Planned Parenthood. There are many forms of birth control such as the implant, shot, pills, IUD, condoms, and many more metho ds. They help with regulating period flow, acne, weightRead MoreEssay on Birth Control 1960 Words   |  8 Pagesfor Disease Control conducted a study on contraceptive use; their findings concluded â€Å"four out of five women have used birth control pills† during one point of their lives (Basset). Birth control pills have been around for over six decades, and their popularity has significantly increased during the past decade. 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A dangerous couple, it raises the question of who should have control over contraceptive laws and what controls involving them should be put in place? Currently, under the Obama Administration, the Affordable Care Act and â€Å"Obamacare† have been created. One of the sections of this new plan creates a mandate which requires private businesses to provide insurance that covers birth control costs. The government should not be ableRead MoreBirth Control Rights Essay920 Words   |  4 PagesArguing Birth Control Rights: Should Women have the Right to Birth Control? Birth control helps to control your menstrual cycle and helps prevent pregnancies all over the world, in women lives. 98% women in the world are taking birth control or have taken birth control throughout their life time. On October 6, 2017 Trump Administration released a new rule stating that any employer with religious or moral objections to refuse to comply with the Affordable Care Act requirement. The corresponding ruleRead MoreThe Birth Control Movement Essay example1442 Words   |  6 Pagesunregulated policies, the most prominent of these, the birth control movement. The documents from chapter six of Constructing the American Past show that at its core, the birth control debate was a multifaceted social dispute with, religious political and racial influences. Margaret Sanger’s monthly publication The Woman Rebel released its first issue in 1914, creating a nationwide dispute concerning the publication and distribution of birth control devices. However, Sanger’s initial goal went beyondRead MoreBirth Control Persuasive Essay1446 Words   |  6 Pagesmessage is sent through regulation and poor modifications to progressive mandates such as Trump’s recent adjustments to the Affordable Care Act. These ‘adjustments’ or ‘new rules’ intend to provide an ‘out’ for employers who object to providing birth control coverage through their insurance policies. Employers now have the right to deny this coverage due to moral and/or religious reasons, but no documentation of this is required to opt out. This simple rule puts approximately 55 million women, currently